My team don't want to use native apps because our clients want an app with their own logo, colors and layout, they are incline to HTML 5.
I was thinking that we might be able to develop an app with a hardcode key (client="client1") to re-utilize the same app across all our clients, basically deploy the same app with different key value in the app store, the app will load images, layout and collors through a REST api and the mobile app will cache them.
In term of development effort, deployment effort is this expensive?
In term of app store legal - Is this legal to do? Would it pass app store validation?
Can anyone share their thoughts?
Thank you,